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Japon, Allemagne, Asean : les produits Confirel font le tour de la planète

Japan, Germany, Asean: Confirel products go around the world

The Cambodia Private Mall in Atsugi City, Kanagawa Province in Japan was recently officially opened in the presence of Pan Sorasak, Cambodian Minister of Commerce. Confirel products figure prominently among the offer of this shopping center. This inauguration brought together many high-ranking personalities: Taro Kono, MP, former Japanese Minister of Foreign Affairs, Akira Amari, Imamura Masahiro, MP and President of the Cambodia-Japan Parliamentary Alliance, Mikami Masahiro, Japanese Ambassador to Cambodia, Masahiro Hirabayashi , secretary general of the ASEAN-Japan Center (AJC) as well as members of Congress, the provincial assembly, ambassadors, district governors and representatives of the chamber of commerce, business associations and of companies.

This center is presented as a gateway to promote Cambodia, its products and its commercial opportunities and regulations to investors and the general Japanese public.

Confirel, whose products are already known and appreciated in the archipelago – its organic sugar Thnot was distinguished in 2017 as one of the 100 best products in Asia by Kingdom Cuisine magazine – is naturally delighted to work by the quality of its products to a better understanding of Cambodia's potential in Japan.

In addition, from July 26 to 29, Confirel had the opportunity to participate in BioFach 2022, a major organic food trade fair in Nuremberg, Germany's second largest city. More than 3,200 exhibiting companies and more than 51,000 participants – professional visitors, decision-makers, etc. – took part in this event, one of the most important in Europe in this field. Confirel presented its innovative products there, in particular the Jaya range with its two new products, Jaya Blue and Jaya Extra, Kirum condiments and Thnot mango rolls, all exclusive to Confirel.

Finally, Confirel was one of 27 Cambodian companies to have the privilege of participating in an exhibition during the 55th ASEAN Foreign Ministers' Meeting and related meetings, which was held from July 31 to August 6. at the Sokha Hotel in Phnom Penh. During this event, Confirel offered a free tasting of its flagship products.

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